Get More Donations
Upgrading the giving experience
One of the most crucial areas to the ongoing success & day to day operations are public donations. It had been neglected at the Wisconsin Historical Foundation.
Issues
- Never been analyzed from a UX perspective
- Complicated customer journey to donate
- Poor accessibility from multiple angles
- Not mobile responsive
Design Process
Competitor Analysis
Wireframing
Task based usability testing
A/B testing comparing old and new success rate
Before & After
Results
- Mobile responsive
- Accessible Development
- Uses semantic html, large font & click targets
- Aesthetically engaging
- Emotionally engaging imagery and calming blue
- Visual hierarchy established
- Streamlined donation process, tertiary information visually deprioritized, separated unified footer
The donation page is still viewable at
support.wisconsinhistory.org