Easy to Navigate
Historic Attraction Website Navigation
As part of a simple web upgrade to 11 WordPress sites we also decided to improve the navigation system.
Issues
- ambiguous naming conventions
- lack of site map transparency
- all navigation requires 2 clicks to move
- search not available
Design Process
Competitor Analysis
Tree Testing of proposed menu layouts
Card Sorts of common groupings and terms
Wireframing & Prototyping
Task based Usability Testing of navigation
Before & After
Results
- Quick Menu paired with Mega Menu
- Allows for easy access to crucial pages and nuanced and organized access to other pages
- More intuitive naming conventions
- Plan Your Visit instead of Plan
- Intuitive groupings of similar concepts with increased visibility on mega menu
- Field Trips and Group Tours are seen as similar by users
- Added search
The navigation is still viewable at
oldworldwisconsin.wisconsinhistory.org