Shopping History
Online Store Upgrade
A security breach gave us the opportunity (and necessity) to launch a new online store within a couple of weeks.
Issues
- Not secure website, needs replacing
- Difficult to update the homepage with promotional changes
- Lack of promotion flexibility and options
- Not mobile responsive
Design Process
High fidelity wireframes for landing pages and ancillary pages
Selected a site wide theme for easy of future updating
Developed the front end
Stress tested the new site with longitudinal user studies
Before & After
Before
- Not mobile responsive
- Inaccessible carousel
- Unexciting design
- No varied/engaging ways to promote products on homepage
- Hidden searchability
- Filtering disclosed too early in customer journey
- Difficult to update
After
- Mobile Responsive
- Multiple promotion types to establish hierarchy
- Heavily focused on product photos
- Searchability prominent
- Streamlined & focused menu
- Focused and prioritized footer
- Easy to maintain and update
Results
- Mobile responsive
- Easier to update
- More visually engaging content, less text
- Improved menu layout
As a random fun project I was able to incorporate some whimsy into hero banner space
Bird Animation Hero Image
The store is still viewable, with some changes and pivots since initial launch, at
shop.wisconsinhistory.org